| A
collection of pre-written phrases, which
you can drop right into your ad text,
offers a lot of magic, a good deal of
choices, and an incredible journey
through words which develop warmth,
color, and add texture to your ads. With
pre-written buzz-word phrases, you can
bring your ad to life - immediately. So how do you
come up with these phrases and buzz
words?
Step one
is to become aware of every advertisement
you're exposed to, whether it be on
television, in a newspaper, in email, or
in a magazine. Just pay attention and
study those ads.
Step two
involves gathering your pre-written
phrases. Write down words which make an
impact on you. Make a notebook, or a
computer document, and as you are exposed
to the ads around you, jot down those
phrases and buzz words. Here's some
phrases and words I jotted down recently:
- Accept
nothing but the best
- Because
you're worth it
- Consider
it a gift from you…to you
The
third step is to take these phrases and
integrate them into your ads. The best
way to do this is work with an ad which
you've already written. How much impact
does it have? How much sparkle and pizzaz
does it possess? Does your
already-written ad grab your attention?
If the answer is NO, then it's time to
input some marketing miracle phrases -
sprinkle them about your ad, pick some
from your list which fit with your
product or service - and revise.
Let's
take a look at an ad I found written by
someone who is not using marketing
miracle phrases:
"New
ladies brown leather coat. Size XL."
The ad
for this item really didn't capture my
attention. The photo of the item did -
it's a nice product! Let's see how the
actual ad can be spruced up with the use
of some marketing miracle phrases:
"Give
radiance to everything when you wear this
exquisite, full-length, chocolate brown
leather coat. For lovers of fine quality
everywhere, you'll experience comfort and
luxury, for just a fraction of the retail
price. Handsomely crafted, it will make a
chic addition to your winter wardrobe.
Ladies size XL."
See the
difference? Using marketing miracle words
gives you a new way of impacting your
buyers with words and phrases designed to
bypass the mind, get your product deep
into their heart and soul, and reach the
core of their deepest desires.
So why
not try it with your own ads? Just follow
the three steps in this article to add
warmth, color and texture to your ads.
See the change in your ads, and the
change in your bottom line sales figures.
Good luck!
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