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Content, Content, and Content again. Why content could
be the most important in optimizing your
website? Because no matter how beautiful
and attractive your website with
animation or banner, you must understand
that the content hold the main important
role to be indexed in search engine.
Don’t just put big banners and
abundant links of affiliates on your
website. You must focus on what your main
business and what you want to offer most.
Don’t offer too many and wide range
of product. Except they are related each
others, be unique in you content. Give
good quality of information, use simple
words in short paragraphs and good
structure and language.
3.
Domain Name is Your Business Name
Try the
best you can to get domain name which
described your business well. Your domain
name must be used as your main ad most
important keyword for people to find your
website or what you offer. If you like to
sell food for chicken, for example, let
your domain name www.foodchicken.com. Avoid putting
unrelated name and description since it
will hurt your rank position in search
engine. If you like to list your website
on directory, put the first capital like
A or number 1 is good for you to get top
position.
4. Put
Good Certain Keywords
The next
step you must evaluate with good care in
your content is keyword. Put extra
attention to good keywords which you
think will be used by people to find your
site. Use the most related keywords and
focus on what your business offer.
Don’t just use single word only,
people like t search by using certain
keywords with phrase. Collect good
keywords with low competition. Use
Wordtracker at http://www.wordtracker.com. After you get
your certain keyword, put it as Title of
your Website and as the first words in
sentence of your paragraph.
5. Put
Brief Description
Give
short and clear description on the top
and at the beginning of your website
informing your website content and your
business offer in brief. Don’t
forget to emphasize your main keyword
here. But avoid use excessive keywords in
your sentence. It won’t be good for
your website and business since you put
yourself in danger as noticed doing
spamming by search engine. Make good
language and well structured sentence
always.
6. Give
Important Note
Give
bold, italic or under strike to your
important keywords and phrase. Search
engine will note that the keywords are
important and will give good rank to you
in search result. Make link to your other
website with the main keyword as link
name. It will give your sentence nice
looking. For example: Enhance your
knowledge and get more information at
Your Business Name.
If you
don’t familiar with HTML, I would
like to inform you even you don’t
want to be a webmaster it’s
important for you to know HTML at least
the basic one. If you like to get HTML
knowledge, www.webmonkey.com is good place
for you to learn.
7. Meta
Tag
Some
search engine still use the information
from meta tag as their method to index
website. Meta tag should be put after and
before in your template. This is the
sample of meta tag:
8. Link
Popularity
Link
Popularity is known as the number of
websites that link to your website. And
it is become one of the factors that help
search engines determine your relevancy
for a search term and index your website
there. Gaining link from other site has
proven to be a popular method for people
seeking to improve their search engine
rankings.
But not
all the link your site will be good link
for you and measured by search engine. If
it comes from popular and reputable
website sure it will give you good
performance, but you must avoid the bad
link which comes from spammer site or
from link farm. If you can’t get
link from important site, just try to
have it from the same content and your
own related site.
Some
good links can come by join forum and
make good PR campaign or write articles.
Sign your name at the bottom of your
posting or writing and be sure to include
a signature that includes a link to your
website.
The most
of all, the natural links will come if
you give good quality content and good
features on your website, people would
like to link to your site as the results.
So get focus on this. The links will flow
naturally.
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