| You can
ethically capitalize on this by offering
your customer more products that will
compliment the product that he/she is
about to purchase. Make sure that you
offer the special product for a cheaper
price than what it normally sells. Up-selling is the
easiest way to increase your profits.
You'll see that 25% to 40% of your
customers will take advantage of your
special offer.
2)
Present higher packages before less
expensive packages:
If you
are selling multiple products or
services, present the higher package
before your less expensive package. It's
a proven fact the if you present your
higher packages before the less expensive
packages, more customers will go for your
higher package.
3) Add
an interactive Communication Platform:
Initiating
interaction with visitors and customers
and supplying helpful information before
they leave your site you can dramatically
reduce shopping cart abandonment and
increase average order size.
www.liveperson.com chat service is
a good service where your visitors can
chat with you if they have questions.
4) Use a
lead-capture landing page:
Most
people just send visitors to their main
splash page, which is probably not the
most effective way to market if you want
more conversion. A better way to get more
out of your visitors would be to use a
lead-capture landing page instead of your
splash page.
A
lead-capture page is a single web page
that highlights the main benefits of your
product without giving any more
information other than creating interest
in your product. It then prompts your
visitors to type in their contact
information to proceed further. Your
visitors are then redirected to your main
web site.
You can
now follow-up with qualified prospects
and convert more visitors into paying
customers. Using a lead-capture page has
proven to increase conversion rates by up
to 35%.
You can
create a lead-capture page or use a third
party service to create and manage all
your leads. One major advantage of third
party services like www.imediatools.com is that you can
manage and follow-up with your prospects
automatically.
5) Add a
comparison chart:
You will
close more sales quickly by showing your
visitors how your product stands out from
your competitor's.
There
are many strategies that you can use to
increase sales and conversions, but you
can be sure to increase revenue from your
web site by using the five strategies
above.
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