| The
following tips will help any website
owner convert more one-time
"lookers" into repeat visitors
and customers. ** Surveys **
Hold an
interactive poll or survey on your web
site.
Ask your
website visitors questions about a topic
of intense interest to them.
Not only
do people enjoy giving their opinion, but
they'll also want to read the results as
you compile them and update them on your
website over the next day or week.
One way
to get their email address is to tell
them you'll email the final numbers once
the results are compiled.
My
favorite survey tool is
www.oneminutepoll.com.
** Free
Prizes **
If
appropriate, hold an ongoing prize
drawing on your web site.
The
prizes you give should fit with the
interests of your target audience and
enable you to showcase what you offer for
sale from your website.
For
example, if you sell computer cables,
give away something like Velcro cord ties
with your web address on them and avoid
things like teddy bears or bumper
stickers.
**
Original / Hard-to-find Content **
People
go online first and foremost to get
specific, relevant, timely information in
areas that interest them.
For some
that means news articles, for others
sports scores, and for others it means
current prices for things like stocks or
commodities.
Whatever
content they want, give it to people in a
way they can't find anywhere else (or at
least not very easily) and make it easy
for them to see that your site rates a
bookmark in their browser so they can
return often.
** Brain
Teasers **
People
love a challenge, especially in an area
that holds great professional or special
interest for them.
If you
can provide a quiz, trivia questions,
puzzles or some other "brain
teaser" for people, many will take
up the challenge.
You get
them to return to your website by posting
the answers and making that the only way
they can see if they got it right.
**
Breaking News **
People
crave up-to-the-minute news on subjects
about which they feel very strongly.
Some
investors, for example, spend hours
combing the Web for nuggets of
information to help them evaluate
specific markets, companies, or stocks.
One way
to make your site invaluable to your
audience members is to simply post a news
bite, tip, or current "nugget"
of relevant information on your site
daily.
(Gee,
kind of sounds like a BLOG doesn't it?)
If the
information you give makes people jump up
and holler "MORE! MORE!" then
you can quickly build up a regular
following.
**
Resource Directories **
Few
things keep people coming back to a
website more than a constantly updated
directory they can tap for industry-
specific resources any time they need
them.
This
technique works especially well if it's
hard to locate good resources related to
your topic because people place a higher
value on hard-to-find information.
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