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exchanging with other Websites is
probably the best and only affordable
solution to accomplish back-links.
However, be aware there are some shared
beliefs that spawn trickery with link
exchanges. Some theories, regarding the
major search engines, suggest the number
of, “outbound-links,” a page
contains causes drainage. For example, if
a page cut the outbound links by half,
that pages recognition would increase.
Webmasters with this belief often mask
their links pages from search engines.
This is done using a robots.txt file,
which specifies pages for the Search
Engines to avoid. To see if a page is
masked, simply type the domain name
followed by robots.txt into your browser.
Ensure the page that will contain
outbound links is not blocked. If the
page is blocked, the exchange will not be
equal. Design a Directory of
Information
While
animated pictures and fancy graphics are
nice to look at, they are not cost
effective when beginning a Website.
Delayed loading time could loose
customers. Additionally, increased
bandwidth may inflate overhead. If
increased costs and lost business is not
bad enough, graphics are not search
engine friendly.
Present
information, based on the premise of the
Webpage, before other content. Being
concise will improve recognition. More
quickly than a cluttered Website that
lacks focus. One or two sponsors will
help maintain a friendly site, and
maintain focus.
Present
information similar to a Directory. Use
words that are common to describe content
within the Website. Alphabetize the
navigation. Keep columns distinct and
clean. Utilize a heading and sub-headings
where there is content.
Submit
your Website to Indexed Pages
Once
again, there are a number of beliefs
towards ways the major traffic movers
rate a Website. One common belief is
having an inbound-link on an established
Website, is more valuable than a New
Website. As a result, some Webmasters
refuse to exchange links with sites that
are new. Again, this increases the
difficulty of adding a link to other
Websites.
Another
affect that stems from the reduced link
theory, is disallowing search engines
from link pages. Many directories, where
the administrator shares this belief,
will utilize a robots.txt file. Within
this file, he or she may specify which
pages the search engines should avoid.
What is the result? The page displaying
the link will not be indexed, as
requested, within the Search Engine
Directories. Before spending valuable
promotional dollars or requesting a link
exchange, type the domain name followed
by robots.txt into a Web Browser. If the
pages containing links to other Websites
are being hidden, it may not be an
effective place to promote a Website.
Get more
traffic or get more return visitors?
Often,
webmasters loose a customer friendly
mindset. Rather than being concerned with
gaining customers, they are overly
concerned with generating traffic. Having
a lot of unique visitors is good.
However, if there is nothing visitors
appreciate, the advertising program will
gain negativity.
Eventually
a lot of people will recognize the name
and URL, as site not to visit. Because of
this, place more concern on attracting
less unique visitors and more return
visitors. The result will be avoiding the
number one link on the Search Engine
results page, and visiting the number two
site. Rather then trying to trick the
search engines into making a Website
number, ensure the site is ready.
Submit
to Website Directories
An easy
way to have a Website categorized is
adding it to a Directory. If a site is
placed in the proper category, a link
will be grouped with similar sites.
Additionally, the text that Spiders will
follow to retrieve the page is important.
Most Directories will have modest
recognition. This is because others link
to them as a resource.
Identify
the focus of the Website being promoted.
Trying to add a Website to an improper
category will certainly give the editors
a bad impression. Take for example, a
website that focuses on shopping for a
home, being suggested to a Business
Category. The Website must belong to a
Realtor or financial institution.
Otherwise it is not pointing people to a
Real Estate Businesses Website. The
identification is wrong, according to
most directories. Improper focus will
cause delayed listing or result in being
declined.
In
addition to identifying the sites focal
point, place heavy consideration to a
description. It does not have to list
every single feature, item for sale, or
benefit the site offers. Give a proper
concise description. Rather then
specifying all the towns where Real
Estate business is offered, mention the
county or major Metropolitan area. If the
extra text is not needed, why have it
there?
There is
still potential on the Internet.
Don’t get discouraged and keep an
open mind towards changes and feedback.
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