| Most of
the large search engines will give you a
higher search ranking for a site that has
the tld of the searchers country. For
example, if someone from the United
Kingdom is performing a search for
widgets, a search engine will often rank widgets.co.uk higher than
other sites selling the same product but
only have a .com tld. Having a country
specific tld will also allow you to be
included in a lot of great country
directories that stipulate that your
domain name has a certain tld. Getting
your site into these directories can be a
great way of improving your search engine
ranking as these are 1 way links from
authority sites for your chosen subject.
These kind of links are graded much
higher than reciprocal linking.
Buyer
Confidence
Having a
domain tld will often give the buyer more
confidence when making a purchase as they
consider the site to be local, therefore
governed under the same laws as the
buyer. This makes it easier to follow up
and sales and make complaints if any
problems occur during the purchase of the
product. It also helps to settle any
nerves if the buyer is able to see a
street address that they recognize,
rather than a foreign address.
Sometimes
the best policy is to purchase both a
.com and a country tld. This allows you
to appeal to both international and
national customers. The potential sales
that you can get with a country domain
tld should not be overlooked as a small
investment in an extra domain can bring
big returns for you and your business.
Gather
information about your customer before
they start browsing
Another
benefit of having a country domain name
is that you already know where your
customer is likely to be from. This means
that you can display products for that
particular customers region without
having to ask the customer to select
which geographic area they are in. When a
customer types in their country domain,
you can forward them to your main domain
name but display only products that will
be of interest to them and have all the
prices in their own currency. This gives
the site a local feel and will again
bring that buying confidence that is so
important when trying to make a sale.
Summary
I hope
you’ve seen the importance of not
overlooking this great opportunity to
bring in extra customers, simply by
choosing a country domain name or simply
adding as an extra name that points to
your main domain name.
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